Whilst I was out with Nigel Hardy, the project manager for the Barclays Cycle Superhighways, we came across an information sign that has been partially un-wrapped a few days early. This is just one type of sign that will be used, and quickly displays the rough time that an average cyclist could expect to get to a popular destination.
The signs will have several roles, providing information for cyclists is a primary role But also to show drivers that it doesn’t take that long to travel a certain distance. As all ‘distance’ markers, are actually in time. People that drive these sections will easily be able to relate the estimated time it takes by bike to the actual time it takes them by car. In the rush hour traffic it is likely to be quicker by bike.